Back to Blighty
Jamie has spent the past nine years of his career in Dubai working his way up the ladder of one of the top exhibition companies in the global market. Jamie started his time as a sales executive in telecoms events and finished as Director for the African portfolio of exhibitions. During this time, Jamie took what was a life sciences department into various new industries including Food & Beverage, Cosmetics & Beauty, and Franchising – expanding a portfolio of two annual events to a portfolio of eight annual exhibitions with a combined turnover of over $8million.
Having now moved back to the UK, Jamie is the founder and Managing Director of BtoB Events Ltd and will be revisiting the industries he has worked with very closely in the past. He launched what was the world’s leading medical tourism event back in 2013, in Monaco, and West Africa’s leading beauty platform from 2013 to 2016.
Director of Operations
Buyer to Builder
Having worked for Siemens and GE, Daniela has overseen multimillion dollar campaigns for marketing, communications and events.
Her career has progressed from Europe, to MENA marketing director status, and subsequently she headed up a global marketing division with teams working in over 90 countries. Her multi-regional experience means she is expertly placed to help companies establish a presence, increase their foothold, drive sales, interact with customers and build business.
Daniela’s insight into maximising exposure and ‘bang for your buck’ in exhibition planning will be invaluable for exhibitors.
Boss to Banker
Simon brings a wealth of experience from running some of the biggest and most successful B-to-B events around the world. Starting out in UBM’s healthcare division in 1996, he quickly became director of his first show.
Moving to Dubai in 2001, he was instrumental in growing Informa from a publishing business to an exhibitions company by taking his division from $20m to $100m in revenue. During his 16 years with the company, he launched more than 30 international shows, in Africa and the Middle East, Europe, Asia, America, and Russia. In Africa alone, Simon has launched and run more than ten successful shows.
Having been in charge of shows totalling over 1,500,000 visitors and 25,000 conference delegates each year, he is one of the world’s most experienced exhibition directors. By being part of the BtoB Events team, he will help set strategy, look at opportunities, and make sure that customers are meeting the right people. What matters most for Simon is working with clients and using the latest marketing strategies to ensure customers are getting their ROIs and the business they are looking for.
When Simon’s involved, you can bank on success.
Baftas to Beauty
OK, so Georgina hasn’t exactly won any Baftas (yet!), but throughout her 10 years’ experience in business to business sales, she’s consistently been ahead of her peers, and taken home sales awards everywhere she has been. From her earlier days at Barclays Bank she won many Barclays Business Awards, right through to her more recent role at a large events company in Dubai, where she took home ‘Best Business Development’ and ‘Leading the Way in sales’ awards from a pool of 8,000 staff globally.
Georgina is one the leading event managers within the industry and is the perfect person to bring the global beauty market to Africa at BWA 2018.
Books to Business
Kieran is a recent graduate from Coventry University, majoring in Business and Advertisement. Originally from Hartlepool (near Newcastle), he moved to the West Midlands to attend university to broaden his opportunities in marketing sector.
Bayelsa to Borno
Obinna Obiekwe is a graduate of Biology and a member of Nigeria Institute of Management. UNICEF certified Peer Education Trainer, a public health specialist and an entrepreneur.