Jamie has spent the past nine years of his career in Dubai working his way up the ladder of one of the top exhibition companies in the global market. Jamie started his time as a sales executive in telecoms events and finished as Director for the African portfolio of exhibitions. During this time, Jamie took what was a life sciences department into various new industries including Food & Beverage, Cosmetics & Beauty, and Franchising – expanding a portfolio of two annual events to a portfolio of eight annual exhibitions with a combined turnover of over $8million.
Having now moved back to the UK, Jamie is the founder and Managing Director of BtoB Events Ltd and will be revisiting the industries he has worked with very closely in the past. He launched what was the world’s leading medical tourism event back in 2013, in Monaco, and West Africa’s leading beauty platform from 2013 to 2016.
Director of Operations
Having worked for Siemens and GE, Daniela has overseen multimillion dollar campaigns for marketing, communications and events.
Her career has progressed from Europe, to MENA marketing director status, and subsequently she headed up a global marketing division with teams working in over 90 countries. Her multi-regional experience means she is expertly placed to help companies establish a presence, increase their foothold, drive sales, interact with customers and build business.
Daniela’s insight into maximising exposure and ‘bang for your buck’ in exhibition planning will be invaluable for exhibitors.
Simon brings a wealth of experience from running some of the biggest and most successful B-to-B events around the world. Starting out in UBM’s healthcare division in 1996, he quickly became director of his first show.
Moving to Dubai in 2001, he was instrumental in growing Informa from a publishing business to an exhibitions company by taking his division from $20m to $100m in revenue. During his 16 years with the company, he launched more than 30 international shows, in Africa and the Middle East, Europe, Asia, America, and Russia. In Africa alone, Simon has launched and run more than ten successful shows.
Having been in charge of shows totalling over 1,500,000 visitors and 25,000 conference delegates each year, he is one of the world’s most experienced exhibition directors. By being part of the BtoB Events team, he will help set strategy, look at opportunities, and make sure that customers are meeting the right people. What matters most for Simon is working with clients and using the latest marketing strategies to ensure customers are getting their ROIs and the business they are looking for. When Simon’s involved, you can bank on success.
OK, so Georgina hasn’t exactly won any Baftas (yet!), but throughout her 10 years’ experience in business to business sales, she’s consistently been ahead of her peers, and taken home sales awards everywhere she has been. From her earlier days at Barclays Bank she won many Barclays Business Awards, right through to her more recent role at a large events company in Dubai, where she took home ‘Best Business Development’ and ‘Leading the Way in sales’ awards from a pool of 8,000 staff globally.
Georgina is one the leading event managers within the industry and is the perfect person to bring the global beauty market to Africa at BWA 2018.
Ken reached the BtoB destination in 2018 and hasn’t looked back since. Along his career journey Ken has defended criminals, organised London’s leading fashion events, launched Fashion SVP, graduated from Westminster Law School and you might even recognise him from a Bollywood music video or two.
The versatility and diversity of Kens previous portfolio has followed through in his role at BtoB as the exhibition manager for two quite contrasting shows, the West Africa Automotive show in Nigeria and the EBME Expo in Milton Keynes.
After graduating from Bristol with a degree in Psychology, Charlie spent 3 years working in the recruitment industry, progressing to an internal role working for a large insurance company, but he decided that Africa was calling him.
With a strong background in business to business sales Charlie came to BtoB to assist in the launch of Food and Beverage West Africa. FAB West Africa instantly became one of the largest F&B exhibitions on the continent, an achievement we’re extremely proud of here at BtoB. With the growth we are expecting FAB WestAfrica to flourish as the largest and most prominent F&B exhibition in Africa.
Bilal oversees our Beauty West Africa Exhibition, and with his committed, dedicated, motivated and enthusiastic Sales Professional mentality and business mind, he continues to provide a fantastic, tailored service for all our exhibitors.
Bilal has a proven track record in a variety of sales roles, his past portfolio includes extensive experience in the events industry as an exhibition Sales Executive and a Company Director of an Events Management company.
Obinna Obiekwe is a graduate of Biology and a member of Nigeria Institute of Management. UNICEF certified Peer Education Trainer, a public health specialist and an entrepreneur.
Omon, as she is commonly known, has a degree in Business and a degree in Economics from two Institutions, Yaba College of Technology, Lagos (HND Business) and Lagos State University Ojo, Lagos (B.Sc. Economies).
She is a goal driven professional with an entrepreneurial spirit and unmatched drive for excellence in events. She has worked with two of the world biggest trade fair companies (with headquarters based in Germany) and has more than 15 years experience in trade fair marketing in the West Africa region. She is presently the representation of the Messe Frankfurt Exhibition Germany in 8 West Africa countries.
Coming from a Beauty & Marketing background and armed with a Fashion Marketing degree, it was only natural that Louise commenced a professional career within Marketing, carving out a real creative flair for PR, branding and events. Louise has since gained experience at a Managerial level for some of the markets leading brands and powerhouses within sectors ranging from FMCG and Automotive, to Cosmetics & Beauty.
Her ’roll your sleeves up’ attitude, combined with an extensive knowledge of communication methods and marketing approaches, has meant that Louise has co-ordinated and overseen both the Marketing and Operations for extremely reputable events and product launches both at a UK & International level. Louise’s array of experience, organisational skills and hunger to seek new creative marketing methods will ensure that BtoB Events are the B2B exhibition organisers on everyone’s lips!
Kate first found her love for marketing when she stumbled upon it within a module in her Journalism degree and after that she didn’t look back. After obtaining her first class honours degree she used her digital flair and vivacious content writing to shape her future as a marketing professional. With her passion for marketing and drive for B2B brand building, Kate’s career portfolio includes experience for a B2B PR agency, global news outlet Sky News and a leading UK manufacturing & packaging company.
Running in-house events at her previous positions fuelled Kate’s drive for events, directing her to BtoB and fast forward to this moment in time, her creative ability combined with her passion for instrumenting the latest, seamless marketing approaches continue to flourish mirroring the level of BtoB team customer satisfaction .
With a degree in Advertisement and Business form Coventry University and his previous marketing experience at an educational institution, Kieran is the right man for the job in his marketing position at BtoB. His marketing skills combined with his passion for numbers derive some impressive technology-driven data analysis which allows BtoB to discover everything we need to know about the performance of our exhibitions.
Kieran has been a part of all of our show launches, including Beauty West Africa, Food and Beverage West Africa, West Africa Automotive and the 10th instalment of the EBME Expo and continues to keep giving our digital marketing the wow factor it deserves.